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McDonalds Threadless

Fans can wear their love of McDonald’s breakfast

Chain selling collection of apparel, accessories inspired by all-day breakfast

McDonald's Threadless t-shirts
The winning design. Photo: McDonald's

Consumers finally convinced McDonald’s Corp. to serve breakfast all day this year. Now they’ll be able to wear it, too.

Oak Brook, Ill.-based McDonald’s has created shirts and smartphone accessories with designs inspired by its breakfast menu, for sale on the website Threadless.

The quick-service operator held a contest offering up-and-coming artists the opportunity to showcase their work — and win $10,000 cash — if they could develop a winning design. Aaron Thong, an artist from Singapore, won the grand prize with a design called “Breakfast Friends Forever.”

“I love making this stuff,” Thong said in a statement. “It’s even more awesome when people get to see the stuff I made.”

McDonald's Threadless phone
The collection includes a smartphone case. Photo: McDonald's

Two runners up, Nicholas Ginty of Canada and 38Sunsets of Poland, will receive $2,000 for their designs.

All three designs are available on Threadless, with t-shirts priced at $15. The winning design will be featured on McDonald’s Arch cards.

All artists featured in the collection will receive royalties for every t-shirt sold. The three designs were sourced from 614 submissions, and voted on by Threadless’s community of artists and art enthusiasts.

“Choosing the winning designs was not easy,” said Jake Nickell, Threadless founder and CEO. “Mostly because there were so many incredible submissions to choose from, but also because we kept getting hungry in the process.”

McDonald’s had long resisted selling breakfast all day. But in October, the company started selling a limited selection of breakfast items after 10:30 a.m., including McMuffin or biscuit sandwiches, hotcakes and yogurt parfaits.

The company has indicated that the items have generated traffic in the fourth quarter. The NPD Group has said that all-day breakfast is luring new customers to the chain and is bringing lapsed consumers back.

“All Day Breakfast was created for our customers, and there’s no better way to celebrate the launch than working with them to design All Day Breakfast t-shirts and more,” McDonald’s director of U.S. digital marketing Akash Pathak said in a statement. “We’re so happy to give artists a platform in our restaurants.”

Contact Jonathan Maze at [email protected].
Follow him on Twitter: @jonathanmaze

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