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Dunkin’ rips page from McDonald’s value menu playbook

The three-tiered menu includes sandwiches and wraps for $2, $3 and $5

Dunkin’ Donuts is rolling out a national value menu of egg wraps and two different egg sandwiches priced at $2, $3 and $5 for two. The menu will be available all day.

The Canton, Mass.-based brand is calling the menu Dunkin’ Go2s, and it includes two of their egg and cheese Wake-up Wrap for $2, two of their egg and cheese sandwich on an English Muffins for $3 and two of their egg, cheese and bacon sandwich on a croissant for $5.

“Dunkin’ Donuts is committed to offering our guests quality products at compelling prices, and we are excited to introduce a new national value menu,” Tony Weisman, chief marketing officer, Dunkin’ Donuts U.S., said in a news release.

“Dunkin’ Go2s is focused on delivering more choices and great value for our most popular go-to breakfast sandwiches. Now guests can enjoy not one but two of their favorite breakfast sandwiches priced at $2, $3 or $5.”

In December of 2017, McDonald’s unveiled a similar three-tiered value menu offering customers three to four items at $1, $2 and $3. The reaction to McDonald’s value menu has been mixed, and analysts have expressed doubts that the value menu would boost sales significantly.  

In conjunction with the release of Dunkin’ Go2s, Dunkin' Donuts is conducting “Go-getters Go2 Dunkin” contest, giving customers the chance to win a trophy and gift card by sharing with the brand “how they work hard to succeed each day.” And on April 6th, Dunkin’ Donuts is hosting a national cold brew tasting event.

Dunkin’ Donuts has more than 12,500 restaurants in 46 countries worldwide.

Update: This story has been updated to make it clear the Dunkin' Go2s promotion includes two sandwiches or wraps for $2, $3 or $5.

Contact Gloria Dawson at [email protected]

Follow her on Twitter: @gloriadawson

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