Skip navigation
MAD greens

CMO Perspectives: How MAD Greens built a brand from scratch

<p><em>This interview is part of CMO Perspectives, presented by NRN in partnership with the National Restaurant Association&rsquo;s Marketing Executives Group. The monthly feature explores how leading executives are navigating the ever-changing restaurant marketing landscape. In this installment, Clay Dover, CMO of Pei Wei, discusses&nbsp;the dos and don&rsquo;ts of marketing with MAD Greens&#39; vice president of marketing Lucas Clarke.</em></p>

In this month’s CMO Perspectives and the next one, I have decided to change the approach of the article. I went to one of the younger marketing leaders in the industry. Sometimes each of us can fall into the trap of doing the same things the same way. 

All access premium subscription

Why Upgrade your account?

NRN is your one-stop source for foodservice news and business intelligence. Upgrade today and get unlimited online access to all breaking news, in-depth analysis, data and tools. This includes digital versions of NRN flagship reports (Consumer Picks, Top 200) as well as Same Store Sales Data Tables, Quarterly Industry Snapshots and more.

Questions about your account or how to access content?
Contact: [email protected]

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.