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Tech Tracker: How digital tech is capitalizing on the hot restaurant reservations market
Tock and Google now offer experience reservations; Diibs launches as a platform for bidding on last-minute reservations
Operators are increasing focus on this sometimes-neglected consumer group
August 22, 2017
When it comes to courting customers, operators have paid a lot of attention to Millennials and Baby Boomers, while largely overlooking Generation X. With the industry posting six consecutive quarters of no traffic growth in the year ended June 2017, NPD officials advised that more attention should be paid to Gen X.
“I don’t think [operators] realize how big Gen X is and how important they are. Their focus has been too narrow. They’ve overlooked an opportunity,” said NPD analyst Bonnie Riggs. “Right now, in today’s marketplace, you have to go after them.”
According to the latest NPD research, Generation X, or consumers ages 36 to 52, represents 20 percent of the population, about 22 percent of restaurant dollars and 23 percent of restaurant...
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