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The game changers: Smart receiptsThe game changers: Smart receipts

Point-of-sale paper can market to guests with customized information, special offers

James Scarpa

January 23, 2012

3 Min Read
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This story is part of an online preview of "The NRN 50: Game Changers.” In this special report, NRN highlights some of the people, ideas, technologies, concepts and trends pushing the restaurant industry in new directions. The full report is available exclusively in the January 23 issue. Subscribe to Nation’s Restaurant News.

The sales receipt is no longer merely a transactional record. Increasingly, it is a potent marketing tool, as well.


By marrying receipt marketing software with point-of-sale systems, operators have found an effective way to deliver a range of information intended to engage customers, build traffic or highlight special menu items — all on a slip of paper that once was quickly relegated to the circular file.


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