Content Spotlight
Tech Tracker: How digital tech is capitalizing on the hot restaurant reservations market
Tock and Google now offer experience reservations; Diibs launches as a platform for bidding on last-minute reservations
Point-of-sale paper can market to guests with customized information, special offers
January 23, 2012
This story is part of an online preview of "The NRN 50: Game Changers.” In this special report, NRN highlights some of the people, ideas, technologies, concepts and trends pushing the restaurant industry in new directions. The full report is available exclusively in the January 23 issue. Subscribe to Nation’s Restaurant News.
The sales receipt is no longer merely a transactional record. Increasingly, it is a potent marketing tool, as well.
By marrying receipt marketing software with point-of-sale systems, operators have found an effective way to deliver a range of information intended to engage customers, build traffic or highlight special menu items — all on a slip of paper that once was quickly relegated to the circular file.
So-calle...
This content is available for registered users
Already Subscribed?
You May Also Like