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The game changers: Customer dataThe game changers: Customer data

Mining mountains of consumer info helps chains target guests more effectively

Robin Lee Allen

January 23, 2012

4 Min Read
Nation's Restaurant News logo in a gray background | Nation's Restaurant News

By Robin Lee Allen

This story is part of an online preview of "The NRN 50: Game Changers.” In this special report, NRN highlights some of the people, ideas, technologies, concepts and trends pushing the restaurant industry in new directions. The full report is available exclusively in the January 23 issue. Subscribe to Nation’s Restaurant News.

A little knowledge about the customer can go a long way, but a lot goes even further when it comes to driving restaurant traffic and sales.


The improved tracking technologies at the root of the growing number of new restaurant loyalty programs are giving operators that educational edge by recording heretofore uncaptured data about their patrons’ buying patterns and yielding more insight into how t...

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