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New “Demolition Man”-inspired ad focuses on popular menu item
Taco Bell’s Nacho Fries returned to menus for a limited time on July 12. The item debuted in January and quickly became a record bestseller for the Irvine, Calif.-based operator.
#NachoFries are officially back. Now serving at a Taco Bell near you. pic.twitter.com/sHqYdJtiix
— Taco Bell (@tacobell) July 12, 2018
To celebrate the comeback of the fries, Taco Bell released a fake trailer inspired by the 1993 movie “Demolition Man.” In the futuristic sci-fi film, the quick-service brand is the only restaurant chain to have survived the “franchise wars.”
The fictional Taco Bell logo from the movie
Taco Bell answers how in the ad shown above.
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