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Having Words With: Russ Klein of Arby'sHaving Words With: Russ Klein of Arby's

Erin Dostal, Associate Editor

May 13, 2013

4 Min Read
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Russ Klein has a lot of marketing experience. Before taking over as chief marketing officer at Atlanta-based Arby’s last year, he served as global marketing president for Burger King and held marketing positions at 7-Eleven, 7-Up and other consumer brands.

Klein says he is not a marketer who jumps at the latest trend. Rather, he has developed an eye for playing the long game.

A self-proclaimed brand turnaround specialist, Klein aims to take 3,400-unit Arby’s to the next level of success. And he said it all starts with one simple mantra: Know your customers, and target them.

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I joke with our board that the second-most fatal decision a company can make is to misidentify its target audience. If yo...

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About the Author

Erin Dostal

Associate Editor, Nation's Restaurant News

Phone: 212-204-4387
Follow @erindostal

Erin Dostal covers the Southeast U.S. at Nation’s Restaurant News. She previously worked at Direct Marketing News where she covered trends in database marketing and e-commerce. Prior to moving to New York in 2011, she was a reporter at Las Vegas Sun and a launching editor of VEGAS INC, a business magazine covering the largest industries in Southern Nevada: tourism, gaming, entertainment, real estate and—of course—restaurants. She holds a journalism degree from Northwestern University.

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