Spectators at Fado in Chicago
<p>Spectators at Fado in Chicago</p>

Olympics fail to attract more casual-dining sales, traffic

Many executives anticipate other major sporting events, notably the NCAA basketball tournament during March Madness and the 2014 World Cup this summer, to have a bigger effect on traffic and sales.

Some sports-friendly casual-dining chains have noted that while the 2014 Winter Olympics might provide a slightly positive incremental lift, their expectations for the Winter Games’ ability to drive sales and traffic were about as high as the Jamaican bobsled team’s hopes of medaling.

Register to view the full article

Register to view this article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.