Toast All Day- Charleston, S.C.
Charleston Hospitality Group’s, five-unit, casual-dining concept, Toast All Day announced franchising and a plan to expand nationwide in September. The casual dining restaurant’s name is a nod to “toasting” at any time to life’s celebrations and offers menus for multiple dayparts, including French toast and Charleston-inspired breakfasts; soups, salads, and sandwiches for lunch; and a classic American menu for dinner.
Working with Franchise Marketing Systems, Toast All Day’s model for multiple units is slated to be rolled out over the next four months and into 2021, and have begun pre-sales for franchised locations in December 2020. They plan to at first begin opening new franchised locations in the South Carolina area and the Southeastern corner of the United States and eventually expanding nationwide to 200+ locations over the next seven years.
The Charleston Hospitality Group plans to open Toast All Day’s first franchised location in spring 2021 and will be focusing at first on opening new franchised stores with former employees.
“I never found success by claiming to be ‘the best restaurant,’ Sam Mustafa, CEO of Charleston Hospitality Group said. “My restaurants are a place where people come to tell others about a personal success and have other people who were happy to celebrate with them. Toast All Day is about being a place where everybody feels like a somebody.”
The average check at Toast All Day is $29.84 and average size is 3,000 square feet.