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Why your restaurant needs a loyalty program — no matter its size


Loyalty programs and restaurant apps aren’t just for limited-service restaurants that are visited as frequently as a morning coffee run or drive-thru stop. Baltimore-based Atlas Restaurant Group — which just launched its app and loyalty program this summer — believes that digital investments like rewards, guest data, and subscription perks can be just as useful for fine-dining restaurants.

Atlas Restaurant Group’s in-app loyalty program went live this August. The app allows customers to search for nearby Atlas restaurants, filter by cuisine, make reservations, order for pickup and delivery, and keep track of reward points, which are earned every time they eat at any Atlas property in a simple dollars to points structure. In return for racking up points, guests will receive coupons for discounts, birthday perks, and more.

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