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Why restaurants are going all-in on loyalty

Editor-in-chief Sam Oches on marketing, the economy and the digital revolution

Welcome to First Bite, a Nation’s Restaurant News podcast, your daily source of news from NRN.

Today, we’re talking about loyalty.

In the face of relentless inflation and an impending recession, loyal customers are more valuable to restaurants than ever. Chains are responding accordingly, implementing and upgrading their loyalty programs. The digital revolution has also opened up new opportunities for loyalty marketing beyond the old standard of punch cards. Restaurants can also collect more data on customers through apps and digital loyal programs. 

Hear editor-in-chief Sam Oches describe the engaging, innovative loyalty programs that restaurants are rolling out these days.

Plus, catch up on all the top news of the day with our daily news recap at the beginning of each episode.

Be sure to subscribe to First Bite wherever you get your podcasts or on Spotify, or Apple Podcasts.


TAGS: Operations
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