OneRare — the gamified self-proclaimed foodie metaverse — announced Friday that Papa Johns is launching NFTs in the metaverse for the first time. This marks the first partnership OneRare has announced with a national chain and will officially launch on Tuesday, with pizza-themed NFTs available for minting globally. The initial NFTs launch is in partnership with Papa Johns United Arab Emirates, but will be available for players to collect anywhere.
OneRare community members will be able to collect digital ingredients to make virtual versions of one of three popular Papa Johns pizzas that are primarily available in the Middle East, specifically the UAE — the Super Papas pizza (extra mozzarella, pepperoni, ham, sausage, onions, ham, sausage, peppers, olives), Spicy Chicken Ranch pizza (chicken, mushrooms, jalapenos, tomatoes and Ranch sauce), and vegan ‘Sheese’ Garden Special pizza (vegetable pizza with plant-based cheese made with coconut oil) — and begin to earn rewards. There will be multiple copies of each pizza available, so users won’t have to fret too much about having to race to collect a one-of-a-kind digital token.