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What's behind the new sauce craze?


Starting April 27, consumers will be able to put McDonald’s Big Mac sauce on anything they order from the chain. The “person who runs the McDonald’s account” — or the company’s SMS messaging system — broke the news Wednesday morning with a photo of a Big Mac sauce dip cup featuring retro blue and silver inspired by the OG Big Mac sandwich wraps from 1968.

The Big Mac sauce dip cups are available only via the app and for a limited time, while supplies last.

This news comes on the heels of McDonald’s announcement earlier this week that it is making a few tweaks to its core burgers, including more sauce added to its Big Mac. That McDonald’s is leaning into its signature sauce is perhaps no surprise these days as more chains put their sauces front and center.

Here with more on the trend is executive editor Alicia Kelso.

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