Welcome to First Bite, a Nation’s Restaurant News podcast, your daily source of news from NRN.
Today, we’re talking about Texas Roadhouse’s new merchandise.
Texas Roadhouse last week introduced merchandise, including Honey Cinnamon Butter candles, which are based on the casual-dining chain’s signature menu item. It’s far from the only restaurant company entering the candle space: Shake Shack and Whataburger also have candles for sale, while Dairy Queen, McDonald’s and KFC have expansive merchandise lines.
Texas Roadhouse’s merchandise, including the 13-ounce candle, has been in the works for years, according to CEO Jerry Morgan.
For more on the subject, we turn to senior editor Ron Ruggless.
Plus, catch up on all the top news of the day with our daily news recap at the beginning of each episode.