First Nextbite was sold to SBE CEO Sam Nazarian — who heads the parent company of (former) competitor and fellow virtual restaurant company group, C3. Now it looks like Virtual Dining Concepts’ prized virtual brand centerpiece, MrBeast Burger, might be parting ways with its namesake.
In a series of now-deleted tweets, Jimmy Donaldson, aka the YouTuber, MrBeast, announced that he is “moving on from MrBeast Burger” to concentrate on his series of CPG snacks, Feastables. Donaldson said that the major reason for moving on from the virtual brand with 2,000+ locations is lack of quality control. This directly aligns with the many negative reviews MrBeast Burger has received online, complaining that the food quality and delivery experience is subpar.