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Krispy Kreme's reach is broader than ever


For the past few quarters now, Krispy Kreme has been talking about its pivot to an omnichannel strategy: shifting its focus from doughnut shops to hubs, spokes, and doors, where customers can access their favorite doughnuts in places like grocery store aisles and McDonald’s drive-thrus. The strategy appears to be paying off, as the Charlotte, N.C.-based company reported 9.2% revenue growth and 15% sales per hub growth in North America for the fourth quarter ended Jan. 1

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