How you can use social media to benefit your restaurant

Restaurant operators can tap into free social-media platforms like Instagram, TikTok, Facebook, X (formerly Twitter) and Threads to expand their reach, either by creating content themselves or through marketing partners, said Ashley Breneman, lead chef at the Certified Angus Beef LLC culinary center in Wooster, Ohio.

During a presentation during the trade group’s annual convention Sept. at the Red Rock Casino Resort & Spa in Las Vegas, Nev., Breneman share ideas on how restaurant operators can share their message with consumers.