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How these Ben & Jerry's franchisees are pushing the company forward

 

In this week’s installment of Franchisee Spotlight, Joanna Fantozzi spoke with Antonio McBroom, CEO of PRIMO Partners, about his work with Ben & Jerry’s and community-driven franchise model that encourages Black ownership and success. McBroom, alongside his two business partners, is the owner of the largest Black franchise for Ben & Jerry’s with 15 stores. Ben & Jerry’s has always been a civic-minded brand but these franchisees have helped push the company even further through some of the celebrity-focused ice cream flavors.

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