Los Angeles-based restaurant chain Sweetgreen is set to launch its first loyalty program in April.
Sweetpass, which was piloted in 2022 as a limited-time offering, is currently in the test phase as a full loyalty app in Colorado.
The new program will have both a paid subscription and a free option.
The chain’s app saw a redesign last year, with enhanced features on both the front and back ends to improve its ease of use for customers.
These announcements come on the heels of the chain’s January promotion, which encouraged customers to visit Sweetgreen stores three times in the month to get an award. While not included in the earnings period, which ended on December 25, the Green January promotion had the chain’s highest challenge opt-in engagement and exceeded the target for completion.