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How Starbucks is standing out in the metaverse

Starbucks enters the metaverse, gamifies loyalty


Welcome to First Bite, a Nation’s Restaurant News podcast, your daily source of news from NRN hosted by Holly Petre.

Today, we’re talking about Starbucks entering the metaverse.

Starbucks has finally entered the metaverse. After a long waiting game, the quick-service chain has made its debut in the metaverse and it’s everything customers were waiting for and more. It far surpasses its restaurant competitors in terms of user capabilities and, as Joanna Fantozzi explains, it’s the most advanced in terms of what she deems “Loyalty 2.0.” This platform allows users to play games but also exchange tokens or NFTs for rewards in real life, something that’s new to the metaverse world for chain restaurants.

Hear senior editor Joanna Fantozzi explain everything ahead.

Plus, catch up on all the top news of the day with our daily news recap at the beginning of each episode.

Be sure to subscribe to First Bite wherever you get your podcasts or on CastosSpotify, or Apple Podcasts.



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