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How paying attention to Reddit could help your restaurant

 

New data from GlobalData finds that Taco Bell generates 32% of Reddit conversations among the top 10 quick-service restaurants – much more than its peers, with Starbucks at No. 2 with 21% share of voice, and Chipotle at No. 3 with 14%.

Rounding out the top 10 are McDonald’s (13%), Burger King (6%), KFC (4%), Subway (4%), Pizza Hut (2%), Domino’s (2%), and Chick-fil-A (2%). The Reddit conversations were measured from Jan. 1 through Oct. 31, 2023. Why is this important? CNBC estimates the site has about 57 million daily active users who post and consume news and memes, offer general information or advice, or share grievances or praise for brands. Conversations on the site have even impacted market activity, as was the case in 2021 with the abrupt rise in GameStop’s shares. Indeed, Reddit has been one of the fastest growing social networks since the pandemic. Ad revenue is projected to hit over $520 million this year, from $94 million in 2019. The company is targeting a 2024 IPO.

Conversations on the platform about Taco Bell have predominantly focused on dissatisfaction with the brand’s app, including order inaccuracies, glitches, usability challenges, and issues with the loyalty program. Redditors have also discussed the need for Taco Bell to reassess its “value” pricing strategy, GlobalData reports.

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