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How menu price decreases can help you reach more consumers


Noodles & Company has gradually been raising prices over the past year, as many restaurants have, including a 5% increase in February, and their lower- and middle-income customers have finally started to push back, especially on delivery orders, executives of the 461-unit fast-casual chain told investors.

CEO Dave Boennighausen said delivery represented more than 30% of sales in the company’s first quarter, which ended on April 4.

TAGS: Fast Casual
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