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How McDonald's is planning on winning with chicken


McDonald’s has rebranded its crispy chicken sandwich to the McCrispy. According to the company’s website, the (trademarked) McCrispy includes a white meat chicken filet, crinkle cut pickles and a buttered potato roll. It comes in Deluxe and spicy versions, as well.

Notably, the McDonald’s crispy chicken sandwich was first launched in 2021 and has performed well for the chain amid the so-called “chicken sandwich wars.” During the company’s most recent earnings call, CEO Chris Kempczinski said the McDonald’s is gaining share in chicken and called the McChicken an “emerging global equity.”

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