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How KFC is appealing to Gen Z


During McDonald’s Q4 earnings call, executives noted that the chain is gaining market share in chicken. KFC may have an answer for that, by announcing the launch of its Kentucky Fried Chicken Wraps. They are available nationwide.

The lineup includes the classic chicken wrap, with an extra crispy tender, pickles and mayo wrapped in a tortilla, and a spicy slaw chicken wrap, with an extra crispy tender, KFC’s signature coleslaw, spicy sauce and crispy pickles.

KFC has been testing wraps since early October in select Atlanta locations and a spokesperson for the brand said customer feedback in the market was “overwhelmingly positive.”

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