After about a year of deflated growth and delivery-related challenges, including slow staffing, Domino’s is switching strategies to boost momentum through a growing carryout business. U.S. same-store sales continue to improve at 3.6% growth for the first quarter ended March 26, 2023, bolstered by carryout, which now contributes about half of the orders systemwide and 40% of sales.
In fact, many of the innovations Domino’s launched recently were created with carryout business in mind, like the Apple CarPlay partnership recently announced, which allows CarPlay customers to order Domino’s while driving. The carryout business also continues to grow at 13.4% this quarter, while the delivery business is down 2.1% compared to the same quarter of last year, challenged by consumer trends and inflation, which makes customers more averse to delivery fees and tips.
NRN senior editor Joanna Fantozzi fills us in.