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How Chipotle mastered TikTok

TikTok hacks into the Chipotle menu and the chain fights back


Welcome to First Bite, a Nation’s Restaurant News podcast, your daily source of news from NRN hosted by Holly Petre.

Today, we’re talking about Chipotle’s latest menu hack that comes courtesy of TikTok.

Chipotle has disabled a viral hack for $3 burritos. After TikTok users and social media users at large discovered a hack that allowed users to purchase a taco for $3 and jazz it up to equal a burrito, the chain reacted ­ — and swiftly. This comes in the wake of the brand partnering with a viral TikTok star, the corn kid, for a campaign. Chipotle clearly has its finger on the pulse, but will that help the brand survive in the long term?

I discuss what that means for the brand ahead.

Plus, catch up on all the top news of the day with our daily news recap at the beginning of each episode.

Be sure to subscribe to First Bite wherever you get your podcasts or on CastosSpotify, or Apple Podcasts.

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