Welcome to First Bite, a Nation’s Restaurant News podcast, your daily source of news from NRN hosted by Holly Petre.
Today, we’re talking about Chipotle’s latest menu hack that comes courtesy of TikTok.
Chipotle has disabled a viral hack for $3 burritos. After TikTok users and social media users at large discovered a hack that allowed users to purchase a taco for $3 and jazz it up to equal a burrito, the chain reacted — and swiftly. This comes in the wake of the brand partnering with a viral TikTok star, the corn kid, for a campaign. Chipotle clearly has its finger on the pulse, but will that help the brand survive in the long term?
I discuss what that means for the brand ahead.
Plus, catch up on all the top news of the day with our daily news recap at the beginning of each episode.