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How Ben Affleck is helping Dunkin' reach its core customers


Dunkin’ is continuing its relationship with celebrity Bostonian Ben Affleck with the release of a second commercial starring him.

In the meta-style 30-second ad, Affleck appears in line at a Dunkin’ restaurant saying he’s there for the commercial.

The commercial also highlights a current deal by the quick-service chain offering a doughnut for $1 with the purchase of a medium or larger coffee.

Dunkin’ a subsidiary of Inspire Brands, is headquartered in the Boston suburb of Canton, Mass., and has strong brand identity associated with Massachusetts.

This is the second Dunkin’ ad featuring Affleck this year. The first ran during the Super Bowl and featured Affleck working in a drive-thru window in Medford, Mass., badly, speaking in a thick Boston accent, surprising customers as they place their orders.

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