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How the battle for Taco Tuesday impacts both brands involved


Taco Bell is fighting to “liberate” Taco Tuesday. The company announced today it has filed legal petitions to cancel the federal trademark registrations for “Taco Tuesday” via the USPTO Trademark Trial and Appeal Board. The company says it believes “Taco Tuesday” should belong to “all who make, sell, eat and celebrate tacos.”

The company is not seeking damages or trademark rights, but rather the ability for usage of a common term via the cancelation of trademark registrations; meaning no one restaurant will be able to claim exclusive rights to Taco Tuesday. Taco Bell said it wants “Taco Tuesday” to be free for all restaurants and vendors to use the term without fear of a cease-and-desist letter or lawsuit.

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