Analyzing the NFT boom...and collapse

Last spring, “NFT” was the buzzword of the moment, alongside terms like “crypto” and “metaverse” and “Web3,” and at the time, experts argued over whether this next phase of the Internet could change customer (and restaurant) behavior and experiences forever, or if it was just a fad. One year later, we’re starting to get a better picture of how exactly NFTs have shaped consumer demands.

For more on this story, let’s turn to Joanna Fantozzi.