Skip navigation
mcdonalds logo

McDonald’s to push hard on value to step up sluggish guest counts

U.S. same-store sales edged up 2.6 percent

Despite deep discounting, the aggressive modernization of its restaurants and the success of its fresh-beef program, McDonald’s units in the U.S. experienced sluggish visits and flat same-store sales. 

Register to view the full article

Register to view this article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.