Jim Sahene, CEO of 200-unit Bruster’s Real Ice Cream, based in Pittsburgh, shared the company’s biggest business investment of the year.
“That would be the technology and loyalty program…We are expecting tremendous returns on it,” Sahene said.
Bruster’s put 83 percent of its system on the same loyalty program in 2017, and plans to roll out a new loyalty platform this summer.
“This will be very personalized communications to our customers who are already loyal to our brand,” he said.
Bruster’s, which is entirely franchised except for two corporate locations, made the transition to the same POS system an easy one by offering to pay for it.
“If we didn’t do it that way, it wouldn’t have been implemented,” Sahene said.