brian niccol

Will Brian Niccol 'Taco Bell-ize' Chipotle?

Industry observer offers tips for the new CEO before he lays out a recovery plan in June

From the moment Brian Niccol was named the CEO of Chipotle Mexican Grill, Wall Street dubbed him the savior of the troubled fast-casual chain. Analysts have since been gushing over the appointment of the former Taco Bell boss.

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