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In the Wendyverse, consumers can use an Oculus Meta Quest 2 headset to play basketball with a Wendy's Baconator.

Why restaurant operators should reserve a spot in the metaverse

The metaverse is and will be the next generation of social media, the new home of the digital loyalty program and a massive branding opportunity for restaurants of all sizes

The metaverse — the Internet 3.0 playground that is often followed in the same breath by buzzwords like Web3, cryptocurrency, NFTs and blockchain — is Schrodinger’s digital universe: It simultaneously exists and does not exist (yet). 

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