Chef Ray Martin
<p>Chef Ray Martin</p>

Wahoo’s Fish Taco chef targets purchasing, menu upgrades

Ray Martin helps growing fast-casual chain ensure consistency, adds craveable items

Wahoo’s Fish Taco has long enjoyed a following in Los Angeles and Orange County, Calif., for its eclectic blend of Brazilian- and Asian-influenced Mexican food served with a Hawaiian surfer vibe. But as the 65-unit chain seeks to expand, founding brothers Wing, Ed and Mingo Lam saw a need to put systems in place that would ensure culinary consistency in the restaurant.

Register to view the full article

Register to view this article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.