Tropical Smoothie Cafe ended Q1 with positive same-store sales driven in part by successful digital campaigns and new menu innovation.
Sales Growth & Marketing Innovation
With the launch of new breakfast menu items – the Cali Breakfast Flatbread and Super Sunrise Sunset Smoothie – alongside the fan-favorite Peanut Butter Crunch Flatbread, Tropical Smoothie Cafe drove an increase in transactions for the breakfast daypart. Breakfast is served all day at Tropical Smoothie Cafe, a key differentiator for the brand in the fast-casual space.
The brand implemented several initiatives that were successful in driving incremental sales like the re-release of the popular Chocolate Covered Strawberry Smoothie made available only in digital channels for Valentine's Day. Participation in a second T-Mobile Tuesday promotion exposed the brand to over 4 million potential new fans with the app becoming the #1 downloaded app in the food and beverage category in the Apple app store the day the promotion launched. The brand also hosted its second Tropic Fan Fest, a week-long guest appreciation effort which successfully drove food trial via the loyalty program.
"Exposing the brand to new guests and rewarding our super fans who visit more frequently is a focus for us this year," said Deborah von Kutzleben, Chief Marketing Officer of Tropical Smoothie Café, LLC. "We're thrilled that our efforts resonated with guests this quarter, and it's clear that these initiatives drove a broadscale uptick in transactions, brand awareness and loyalty."
Additionally, the brand opened 41 new cafes in the first quarter of this year, continuing to expand its footprint in key growth markets across the country. Franchisees also signed 42 new franchise agreements that will continue to fuel new unit growth. A majority of these new openings were with existing franchisees, a testament to the brand's strong results, support system and scalable business model.
Tropical Smoothie Cafe also held its annual convention in mid-March to recognize its dedicated franchisees. More than 295 franchisees were honored across 30 categories, with those franchisees receiving awards ranging from high-performing sales to brand value awards.
"I'm extremely proud of the continued dedication and commitment from our franchisees, and that was made more evident at our annual convention last month," said Charles Watson, CEO of Tropical Smoothie Café, LLC. "Looking back at everything our franchisees have accomplished, from raising a substantial amount of money for No Kid Hungry to being a driving force in maintaining guest satisfaction, it's clear that they deserve every ounce of recognition possible. Our entire system has shown a relentless effort to maximize this brand's potential."
About Tropical Smoothie Cafe®
Tropical Smoothie Cafe is a national fast-casual cafe concept inspiring a healthier lifestyle with more than 1,235 locations nationwide. For more than 25 years, the brand has been serving better-for-you smoothies, wraps, sandwiches and flatbreads. Tropical Smoothie Cafe also offers upgraded app technology and enhanced mobile ordering capabilities to further elevate the digital and dine-in cafe experience and emphasize the brand's focus on convenience. Notably, the franchise was also recognized on Nation's Restaurant News' Top 200.
Ideal franchisees should have business experience, along with a minimum net worth of $350,000, which includes $125,000 in liquid assets. Candidates who meet these preliminary qualifications will need to make an initial investment ranging between $277,000 – $584,000.