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Sweetgreen names NBA star as next ambassador

Sweetgreen taps basketball superstar Devin Booker as ambassador

The Phoenix Suns shooting guard will help promote the importance of healthy living.

Sweetgreen has tapped Phoenix Suns shooting guard Devin Booker as its latest youth ambassador, the company announced Monday.

The basketball star joins tennis star Naomi Osaka to change the way “brands and athletes speak to future generations about the importance of what they eat,” according to a release from the Los Angeles-based brand.

“We introduced a powerful shift in the food industry with Naomi last year and we brainstormed together about who else to bring on this journey. We wanted an athlete that spoke to the importance of healthy living, and Devin was a natural fit," chief brand officer Nathaniel Ru said in a statement.

To launch, Sweetgreen introduced “Create Your Own,” a new campaign that highlights the most ordered item on the menu: the custom bowl. Over 65% of digital orders are customized with at least one modification, according to the company.

For the national campaign, Sweetgreen partnered with TikTok creator @Owen.han to direct the films.

“As an athlete, I’m always aware of what I’m putting into my body,” Booker said in a release. “I know what ingredients make me feel my best, so when I order my go-to bowl at Sweetgreen, I am confident that every ingredient is going to help fuel my day, on and off the court.”

“I started working with Sweetgreen because I connected with their mission and was already a regular customer,” Osaka said. “Joining forces with a brand that is creating a positive change in the world is really important to me. Tapping Devin and bringing him into the mix makes it even better.”

Osaka and Booker worked with Sweetgreen’s culinary team to perfect their go-to custom orders, which will be featured May 2 through June 5. Their bowls will be available to purchase in all Sweetgreen locations and through the brand’s website, as well as exclusively on the Sweetgreen app for delivery and pick-up.

Sweetgreen has more than 150 locations nationally.

TAGS: Marketing
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