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Shake Shack names first marketing chief

Jay Livingston joins the burger brand from Bark

Shake Shack Inc. has named Jay Livingston as its first chief marketing officer, the company said Monday. 

The New York-based burger brand said Livingston, who joined the company in January, is responsible for leading strategic and innovative marketing for the company.

Livingston most recently served as marketing chief at Bark, creator of the BarkBox monthly subscription service for dog treats and toys. Prior joining Bark in 2017, he served as senior vice president of global marketing at Bank of America.

Christine Han/Shake Shack

Jay Livingston, Shake Shack CMO

Livingston is also a founding member of Unite America, an organization with the goal of encouraging independent candidates to run for public office. 

Shake Shack will report its fourth-quarter earnings after market close on Monday, Feb. 25.

For the third quarter ended Sept. 26, Shake Shack’s net income was up 0.6 percent, to more than $5 million, or 17 cents a share, from just under $5 million, or 19 cents a share, in the same period last year. Revenue in the quarter increased 26.5 percent, to $119.6 million, from $94.6 million in the prior-year period.

The brand’s third-quarter same-store sales slipped 0.7, including a traffic decline of 4 percent. Same-store sales in the second quarter ended June 27 had increased 1.1 percent.

Shake Shack has more than 200 locations in the United States and abroad. 

Contact Ron Ruggless at [email protected]

Follow him on Twitter: @RonRuggless

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