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Rotisserie chickens rule the roostRotisserie chickens rule the roost

Traditional birds remain popular as some operators call out new flavors and other attributes

Mark Hamstra

February 21, 2019

5 Min Read
rotisserie chicken
Bashas’

Rotisserie chickens have been spinning around in retail delis like clockwork for decades, reliable traffic drivers that were on the leading edge of supermarket prepared foods.

Lately, however, a few key players in the category have been seeking to shake things up. After Amazon completed its acquisition of Whole Foods in 2017, one of the first actions the company took was to lower the prices of the retailer’s rotisserie chickens.

Meanwhile Costco Wholesale Corp. is in the process of creating a captive chicken supply chain for its extremely popular, low-priced rotisserie chickens. The retailer formed a new company, Lincoln Premium Poultry, based in Freemont, Neb., which is assembling a network of farmers to supply the membership club’s chick...

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