Snooze launched its first-ever loyalty program, offering rewards like exclusive cocktails.

Restaurant loyalty programs get an upgrade

Forget the punch cards and rewards. Loyalty today is much more about exclusive brand experiences.

Mark Hamstra | May 05, 2022

Restaurant loyalty programs have evolved beyond cardboard punch cards that earn free drinks or French fries and have become more engaging, exclusive and brand-relevant.

Correction: May 06, 2022

This story has been updated to correct the name of Braze, the tool Farmer Boys is using for email personalization.

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TAGS: Operations Casual Dining Marketing

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