Skip navigation
Report: Family of Panera Bread owner was an ‘enthusiastic’ Nazi supporter

Report: Family of Panera Bread owner was an ‘enthusiastic’ Nazi supporter

The Reimann family, who owns JAB Holding Co., plans to donate $11.3 million to charity

German-based JAB Holding Co., whose portfolio of U.S.-based brands include Panera Bread and Krispy Kreme, said it would donate $11.3 million to charity after learning that ancestors of the family-run company were “enthusiastic” supporters of Adolf Hitler, according to various media reports.

Albert Reimann Sr. and Albert Reimann Jr., whose present-day descendants own JAB Holding, also “used Russian civilians and French POWs as forced laborers,” said the Associated Press, citing a story by German tabloid Bild.

JAB Managing Partner Peter Harf told Bild that “recent internal research” by the Reimann family confirmed Bild’s findings.

“There is a very dark chapter in the radiant white success story of Germany's second richest family,” according to a translated version of the Bild article published Sunday.

A spokesman for JAB Holding said the firm would not comment beyond what Harf told Bild.

According to AP and Bild, Harf said the family and JAB are “ashamed” of what they’ve learned.

“There is nothing to gloss over. These crimes are disgusting.”

JAB’s portfolio also includes Pret a Manger, Peet's Coffee & Tea, Caribou Coffee Company, Einstein Noah Restaurant Group and Stumptown Roasters.

Contact Nancy Luna at [email protected]

Follow her on Twitter: @FastFoodMaven

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.