Chipotle Mexican Grill Inc. is considering the name “TastyMade” for its potential burger concept under development, Eater reported on Wednesday.
Tipped by a source close to the project, Eater reported that a trademark application for the phrase TastyMade was filed in May through an attorney that has worked with the Denver-based chain.
Two Twitter accounts, @tastymade and @tastymadeburger, were also created in May, along with similar Facebook and Instagram accounts.
Eater’s source also said the first TastyMade is scheduled to open later this summer in central Ohio, possibly Lancaster. The menu will focus on burgers, fries and milkshakes.
Earlier this year, Chipotle attempted to trademark the phrase “better burger,” but later dropped the application. At the time, the company confirmed the burger concept was a growth seed idea it was exploring.
Contact Lisa Jennings at [email protected]
Follow her on Twitter @livetodineout