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Before-the-butcher_BreakfastSausageSandwich.gif Before the Butcher
The breakfast sausage sandwich from Before the Butcher

Plant-based protein: A fad, or here to stay?

Experts wonder whether the hype will translate into long-term sales

It seems like hardly a day goes by without news of another restaurant chain adding a plant-based protein to its menu, and the public seems to be eating it up. But, restaurant investors and trend experts aren’t sure how long the craze will last.

Correction: July 05, 2019
The misspelling of Erik Herrmann's name has been corrected.

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