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Panera Bread releases swim merchandise line centered around its soups, complete with bread bowl pool float

The swimwear features swimsuits focused on the restaurant’s broccoli cheddar soup and in the brand’s signature colors

Panera Bread last week released a line of swim-related merchandise centered around the restaurant chain’s soups, specifically the broccoli and cheddar.

The St. Louis-based brand’s soup has hundreds of copy-cat recipes on the internet and is a cult-favorite among fans.

The new collection, described on Panera’s TikTok account as “SOUP-er,” includes two one-piece swimsuits and two patterned swim trunks. The first set (one one-piece and one set of trunks) has a pattern of illustrated broccoli and cheddar with a turquoise background. The other set is emblazoned with the word “Soup” and the brand’s logo in Panera’s signature green and yellow.

The company even created a circular pool float in the shape and design of its famous bread bowl, giving consumers the chance to fully embody their favorite soup by wearing the patterned swimsuit and floating in the bread-bowl float.

This isn’t the first time the fast-casual brand has done a marketing campaign around its soup, but it is the first merchandise line. Panera previously released a commercial centered around its soup with ‘The Office’ star Phyllis Smith, a fellow St. Louis native.

The merchandise can be purchased at Click through to see the swim line.

TAGS: Marketing
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