Baby clothes are part of the new collection, launching May 1 as early access for MyPanera rewards members.
Dog clothes are on The Panera Shop as well.
100% of the net profit from sales during MyPanera week will go toward Panera’s own charity, the Panera Bread Foundation. The non-profit arm of the chain is designed to “support and strengthen our communities by investing in underserved and at-risk children and youth to become leaders,” according to the company’s website.
The line of merchandise is inspired by what the chain is calling “Carb Couture,” or items inspired by some of its most famous carb-heavy items like its mac & cheese and the chain’s signature bread.
Items featured in the collection include tote bags, sweatshirts, sweatpants, and more. Slogans include “Mac Drip” sweatshirts and sweatpants and “Just Baked” baby onesies.