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Outback parent Bloomin' Brands opens 2-story Aussie Grill in Hong Kong

Fast-casual version of Outback features coffee counter and grab-and-go areas

Bloomin’ Brands Inc. has opened a two-story Aussie Grill in Hong Kong that features such a coffee counter, a grab-and-go area and kiosks for ordering, the company said Monday.

Tampa, Fla.-based Bloomin’ opened its first domestic drive-thru, stand-alone Aussie Grill in Lutz, Fla., in May 2020. The company now has units of the Outback Steakhouse offshoot, with three in the United States, two in Hong Kong and three in Saudi Arabia.

The parent company to such casual dining brands as Outback Steakhouse, Carrabba’s Italian Grill, Bonefish Grill and Fleming’s Prime Steakhouse and Wine Bar released photos of the new Hong Kong Aussie Grill, which opened in late January in the Entertainment Building on the city’s Queen’s Road Central.

A spokesperson said the new Hong Kong restaurant covers 3,995 square feet over two floors. It has a capacity of 120 seats.

“The restaurant is centered in a prestigious business/shopping district,” a Bloomin’ spokesperson said. “It includes a coffee counter, grab-n-go counter and ordering kiosk [and] extreme high ceilings that create a ‘grand’ impression.”

A fourth Saudi Arabia location of the concept is scheduled to open in the fall and a fourth Tampa Bay location is set for early spring, the company said.

Bloomin’ Brands is scheduled to release fourth-quarter earnings Feb. 18 before the market opens.

Bloomin’ has more than 1,450 restaurants in 47 states, Puerto Rico, Guam and 20 other countries.

Contact Ron Ruggess at [email protected]

Follow him on Twitter: @RonRuggless

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