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chipotle Chipotle Mexican Grill/YouTube

NRN video of the week: Chipotle launches new ingredient-focused ad campaign

The fast-casual operator showcases its ingredients as a key distinction from competitors

Chipotle Mexican Grill's new spring advertising campaign puts the spotlight on the components that make up its menu, like grilled adobo chicken and hand-mashed guacamole, with a little humor. The ads focus on how the fast-casual brand's real ingredients stand out from what its competitors serve, according to the video above.

See the other spots from the ad campaign:

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