brian niccol CNBC/YouTube

NRN video of the week: Chipotle CEO Brian Niccol on his turnaround plans

The newly appointed exec emphasizes brand visibility and shares his favorite order

In this CNBC interview, Brian Niccol, who succeeded Steve Ells as CEO of Denver-based Chipotle Mexican Grill starting March 5, answers questions regarding his turnaround plans for the fast-casual chain.

The restaurant executive discusses delivery and catering initiatives as well as improving brand visibility and speed of service. Niccol also shares his daily morning routine and his favorite Chipotle order.

The fast-casual chain saw a same-store sales increase of 2.2 percent for the first quarter of 2018 — its fifth consecutive quarter of positive same-store sales and the first under Niccol.

Chipotle operates more than 2,400 restaurants.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.