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NRN editors discuss celebrity partnerships and Hot Concepts and CREATORS winnersNRN editors discuss celebrity partnerships and Hot Concepts and CREATORS winners

Plus, hear from Arthur Carl II, head chef at IHOP

Holly Petre, Assistant Digital Editor

September 15, 2023

 

This week on the Extra Serving podcast, a product of Nation’s Restaurant News, NRN editors Holly Petre, Sam Oches and Leigh Anne Zinsmeister spoke about celebrity partnerships.

This week alone there have been several celebrity food deals, from Ben Affleck and Ice Spice partnering with Dunkin’ to Sweetgreen making a bowl with Reneé Rapp. While celebrity partnerships are nothing new, it seems like there are more of them than ever before — and they’re working. McDonald’s has cited its Famous Orders campaigns as a traffic booster, while Krispy Kreme’s traffic jumped during the chain’s 4-day promotion with influencer Hailey Bieber. Are chains looking for traffic boosts, or is this just where the pendulum is swinging?

Finally, the NRN editors talked about our Hot Concepts launch and CREATORS announcement. This week we announced our Hot Concepts and CREATORS winners, and you’ll hear a bit more about them later on in the episode.

This week’s guest is IHOP’s head chef Arthur Carl II.

 

About the Author

Holly Petre

Assistant Digital Editor

Holly Petre is a digital editor for Nation’s Restaurant News as well as the host of NRN’s podcast, Extra Serving, and producer for Informa Restaurant and Food Group’s other three podcasts, One On One by Food Management, Off the Shelf with SN and In the Kitchen with Bret Thorn. Holly holds a Bachelor of Fine Arts with a concentration in Sculpture, fibers and Material Studies and Ceramics from the School of the Art Institute of Chicago. A native New Yorker, Holly enjoys her place on staff as the resident pop-culture expert and millennial with a sassy attitude and great sense of style.

Holly Petre’s work on Nation’s Restaurant News and Restaurant Hospitality often covers marketing and trends, either aimed-at or examined-through the millennial mindset. Holly is responsible for introducing TikTok and Twitch to NRN and RH readers as well as explaining terms like “Karen” to staff and readers alike. She also spends her time on staff trying not to make every headline a pun.

Holly Petre hasn’t spoken at any events or on panels, but she is readily available with a killer shoe wardrobe and several witty quips.

 

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