Noodles & Company, which already sees its Noodles Rewards loyalty program as a driver of traffic and sales, added new perks for its 4.5 million members, the fast-casual chain said Monday.
The new Extra Goodness perk can be redeemed daily. The specific offer varies each day and might be an automatic discount, an upgrade to a larger sized entrée, or a free “add-on” such as added protein to a pasta bowl.
During the company’s latest earnings call last month, CEO Dave Boennighausen said the chain planned to use data collected from loyalty program members to personalize perks to those customers.
"The growth and strength of the Noodles Rewards program has been incredible, and we're dedicated to finding new ways to give back to our Rewards members," Noodles & Company chief marketing officer Stacey Pool said in a press release announcing the new features. "As many brands across the industry make meaningful changes to their rewards programs, we are committed to adding extra value and Extra Goodness to the perks we offer our members. This is our way of spreading Uncommon Goodness and providing our Rewards members with exceptional guest service, craveable food, and best in class rewards."
“Uncommon Goodness” refers to the brand positioning that the Broomfield, Colo.-based chain introduced last May. It highlights the quality of its food as well as the benefits for its employees, the service it provides to guests and its commitment to the communities in which it operates and franchises its roughly 460 locations.
The company said that its Noodles Rewards members account for 25% of the brand’s total sales.
New Noodles Rewards members receive a fee entrée after their first purchase using their loyalty program account, as well as earning rewards points with each purchase. Other perks include special birthday rewards.
Contact Bret Thorn at [email protected]